Globalisation and the theorisation of language
Ruthrof, H. (2000) Globalisation and the theorisation of language. Social Semiotics, 10 (2). pp. 187-200.
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If we wish to understand how the processes of globalisation affect language, the paper argues, we need a theory of meaning capable of demonstrating how precisely cultural practice can be said to be inside language. Corporeal semantics offers such a theory of meaning, according to which culturally overdetermined nonverbal sign clusters activate empty signifiers to produce meaning. A special focus of the paper is concealed, cultural deixis, which is responsible for fundamental modifications of discursive surfaces.
|Publication Type:||Journal Article|
|Murdoch Affiliation:||School of Arts|
|Publisher:||Routledge, part of the Taylor & Francis Group|
|Copyright:||2000 Taylor & Francis Ltd.|
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