Using the P3a to gauge automatic attention to interactive television advertising

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Varan, D., Treleaven-Hassard, S., Gold, J., Bellman, S., Schweda, A., Ciorciari, J. and Critchley, C. (2008) Using the P3a to gauge automatic attention to interactive television advertising. In: 2nd Conference on Neuroeconomics 2008, 15 - 16 May 2008, Copenhagen Business School, Copenhagen.

Link to Published Version: http://researchrepository.murdoch.edu.au/3032/
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Abstract

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Publication Type:	Conference Paper
Murdoch Affiliation:	Audience Research Labs
URI:	http://researchrepository.murdoch.edu.au/id/eprint/11376

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