The road to digital television
Varan, D. (1999) The road to digital television. Submission in response to...Productivity Commision inquiry into Broadcasting .
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This is the second of two submissions I make in response to the Commission's draft report on its inquiry into broadcasting. The first explores the implications relative to Australian cultural policy. This submission focuses on questions related to digital television advertising. Specifically I write to comment on draft recommendation 6.2 as it relates to enabling multichanneling and interactive services by commercial and national broadcasters relative to advertising content. In the event that change in existing legislation is not possible, I would argue that under 'enhanced programming', all advertising be regarded as inherently incidental and directly linked to programming.
|Murdoch Affiliation:||School of Commerce|
|Publisher:||Murdoch University. School of Business|
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