The impact and future of "T" commerce: How will it effect content producers?

Varan, D. (2001) The impact and future of "T" commerce: How will it effect content producers? In: Seminar: Film and Television Institute (FTI), 19 April 2001, Fremantle, Western Australia.

Abstract

Digital television is launched countrywide. Media analysts in Britain predict that T-Commerce (commerce via TV sets) is set to overtake E-Commerce by 2004. A WA consortium based at Murdoch Uni., comprising the WA Tourism Commission, business information consultants Market Equity, and Perth agency 303 Advertising have been established to explore the potential of interactive advertising.