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The impact and future of "T" commerce: How will it effect content producers?

Varan, D. (2001) The impact and future of "T" commerce: How will it effect content producers? In: Seminar: Film and Television Institute (FTI), 19 April 2001, Fremantle, Western Australia.

Abstract

Digital television is launched countrywide. Media analysts in Britain predict that T-Commerce (commerce via TV sets) is set to overtake E-Commerce by 2004. A WA consortium based at Murdoch Uni., comprising the WA Tourism Commission, business information consultants Market Equity, and Perth agency 303 Advertising have been established to explore the potential of interactive advertising.

Publication Type: Conference Item
Murdoch Affiliation: Interactive Television Research Institute
URI: http://researchrepository.murdoch.edu.au/id/eprint/11318
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