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Viewer, market or state? Who regulates interactive TV advertising?

Varan, D., Nolan, S. and Sandelson, D. (2001) Viewer, market or state? Who regulates interactive TV advertising? In: Pan European Interactive Television Advertising Conference, 16 - 18 July 2001, Barcelona, Spain.

Abstract

Panel presentation

Publication Type: Conference Item
Murdoch Affiliation: Interactive Television Research Institute
URI: http://researchrepository.murdoch.edu.au/id/eprint/11312
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