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Enhancing television: Balancing the interests of viewers, advertisers and channels

Varan, D. and Choate, J. (2002) Enhancing television: Balancing the interests of viewers, advertisers and channels. In: 4th Annual Interactive TV show Europe, 17 - 18 October 2002, Radisson SAS Portman, London.

Abstract

Panel discussion

Publication Type: Conference Item
Murdoch Affiliation: Interactive Television Research Institute
URI: http://researchrepository.murdoch.edu.au/id/eprint/11307
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