Evaluating advertising opportunities in television broadcasting

Tools

Gallagher, B., Varan, D., Garnder, A. and Mitchell, H. (2003) Evaluating advertising opportunities in television broadcasting. In: Australian Broadcasting Summit 2003, 19 - 20 February 2003 , Sydney Convention Centre, Sydney.

Abstract

Panel session

Publication Type:	Conference Item
Murdoch Affiliation:	Interactive Television Research Institute
URI:	http://researchrepository.murdoch.edu.au/id/eprint/11221

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