Culturally commercial: A cultural e-commerce framework

Sudweeks, F. and Simoff, S.J. (2001) Culturally commercial: A cultural e-commerce framework. In: OZCHI 2002: Usability and Usefulness for Knowledge Economies, 20-22 November 2001, Perth, W.A.

Abstract

A problem with most global e-business models is a flattening of cultural diversity, with little regard to local identity. This paper presents a culturally specific framework for e-Business with an example of its application. The example illustrates online shopping in a 3D distributed environment which is sensitive to specific cultures.