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Social media and public relations

Fitch, K. (2012) Social media and public relations. In: Chia, J. and Synnott, G., (eds.) An Introduction to Public Relations, 2nd ed. Oxford University Press, Melbourne, pp. 370-391.

Publication Type: Book Chapter
Murdoch Affiliation: School of Media, Communication and Culture
Publisher: Oxford University Press
Publishers Website: http://www.oup.com.au/titles/higher_ed/media_studi...
URI: http://researchrepository.murdoch.edu.au/id/eprint/10714
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