Social media and public relations

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Fitch, K. (2012) Social media and public relations. In: Chia, J. and Synnott, G., (eds.) An Introduction to Public Relations, 2nd ed. Oxford University Press, Melbourne, pp. 370-391.

Publication Type:	Book Chapter
Murdoch Affiliation:	School of Media, Communication and Culture
Publisher:	Oxford University Press
Publishers Website:	http://www.oup.com.au/titles/higher_ed/media_studi...
URI:	http://researchrepository.murdoch.edu.au/id/eprint/10714

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