The covered bazaar on the Internet: Culturally specific alternatives to "Web-marts"

Sudweeks, F. and Simoff, S.J. (2002) The covered bazaar on the Internet: Culturally specific alternatives to "Web-marts". In: Lowry, P.B., (ed.) The E-Business Handbook. CRC Press, Boca Raton, Florida, pp. 227-242.

Abstract

In this chapter, we describe the development of e-commerce in the context of the various metaphors currently used for online shopping. We explore the metaphor of a 3D marketplace and the implementation of such a model in e-commerce systems. Finally, we discuss the efficacy of culturally diverse e-marketplaces for maintaining the integrity of languages and cultures along with global economic communities.